One way to set yourself apart from other applicants is by submitting a cover letter with your resume or Curriculum Vitae (CV). While a resume or CV may summarize your credentials and work experience, a cover letter demonstrates how you can apply your experiences to the position you are applying for. Here are some tips to help your cover letter become an effective marketing tool.
What do I write in a cover letter?
A cover letter typically consists of three short paragraphs. This is your opportunity to explain to the employer why you are an excellent candidate for the position. In the first paragraph, explain how you know of the company, state the job you are interested in, and describe how you fit the company’s needs.
In the second paragraph, list your strengths, accomplishments, skills, and goals, and explain how these will add value to the company.
In the third paragraph, indicate that you will follow up on a specific date to answer questions. You may also indicate that you want to arrange for an interview.
As you write your cover letter, include the specific job title you are applying for, and use other key words that the employer will recognize as requirements for the job. Your cover letter should not exceed one page.
How do I start and end a cover letter?
Find out to whom you should address your cover letter. Always use the recipient’s first and last name or his or her appropriate title. Avoid using generic salutations and informal closings whenever possible. As you write, keep the recipient’s thoughts and feelings in mind. Adjust the tone to fit the situation and the request you are sending. While it is necessary to show employers and professionals you are qualified for the job, it is also important to keep your confidence within limits, so you do not appear rude or disrespectful.
Greeting examples:
- “Dear Professor Jones, I am delighted to submit my application for a research internship position on your team...”
- “Dear Ashley Smith, I came across this Digital Marketing position for your company as I researched for highly prominent substantiable companies in the market...”
Your closing should also be professional. For example, “Kind regards,” “Sincerely,” or a simple “Thank you” are all good closings to a cover letter. Avoid informal closings, such as “Cheers” or “Best.” In addition to ending your cover letter with an appropriate closing and your name, make sure to include contact information so the reader can respond.
What should I not say in a cover letter?
A cover letter should be concise and clear. There is no need to include excess information that is not relevant to explaining your skillset. Here are a few tips on what to avoid in your cover letter:
- Negative comments
- Irrelevant information
- Grammar errors
- Personal information
- Excessive paragraphs
- Past mistakes in other jobs