This animated depiction of an interview of three business owners emphasizes the importance of satisfying customer needs.

Business on a Stick

Two self-employment group members discuss how they became business partners through the self-reliance group and how they combined one partner’s idea with the other partner’s resources.

Joseph and John: Medical Products

This video discusses critical elements of a successful business: customers and products, our skills and interests, competition and the environment, and income potential.

Selecting the Right Business

A group member interviews a produce stand owner about how her business operates.

Talking to Business Owners

A group member interviews a customer about why he is a patron of a specific business.

Talking to Customers

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Chapter 02: What do people want to buy?