Transcript

[MUSIC PLAYING] During the Christmas season, the Light the World initiative invited others to serve in ways like Jesus served. In all, the videos, produced in 33 languages, were watched in nearly 200 countries and viewed nearly 83 million times. It was engaging because people were invited to do simple things that helped them realize the true meaning of Christmas. This campaign was truly international in its reach and in its scope. And it lent itself to being customized in different areas of the world--in Asia, in Africa--to meet the needs of those people. The central focus of this campaign was to share the light and the love of the Savior in simple, meaningful ways with those who are immediately around us. Our hope was that people would not simply learn more about the Savior, but they'd learn about Him by doing what He did, 25 ways in 25 days. If people responded to that invitation, they learned about Him. It was focused on the Savior of the world, who is the Truth. And I think people all over the world resonated with that truth. And it had a particular resonance with young children. I would hope that what we've learned through this initiative, as we've responded and learned about His example, that we'll be as engaged in serving in June as we are in December.

Light the World

Description
David A. Bednar of the Twelve reflects on the outreach of a Church-sponsored, Christmas-inspired, social media campaign to serve in faith, which was viewed by more than 83 million people.
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