Transcript

Hey, I'm so glad I caught you. What are you doing? Hi, how are you doing? Did you get all unpacked? Yeah, we finally finished last night. That's the worst, right? Hey, Adrienne, wish you were here. Me too. We could be at the beach together. Well, it's not my fault that you moved to the coldest part of the country. Yeah, talk to my husband about that. So what's up? Seems like you're usually too busy for a call in the afternoon. Well, that's the problem. The tutoring business is slowing down, and I don't have as many students as I used to. But you're such a great tutor. I know, but a lot of parents are going online to find help for their kids. It's cheaper. But not as personal, and not at the child's pace. I explain that, but times are changing. It's more like the market is changing. What do you mean? Parents are busier than ever. You know that. And if they can save money ... I know. So what do I do? Well, you have to adapt to what your clients want. I can't see myself doing online videos. They're just not as effective. No, but you are. You're the greatest tutor in the universe. OK, now you're overdoing it. Let's look at what you do best. Work one-on-one with kids. And what do your clients want? The ease and low cost of online tutoring. So how do we bring those two things together? Good question. [LAUGHING] Hint: you're doing it right now. Video chat tutoring? That's part of it. Why don't you post your video lessons of your math sessions? You teach the same math concepts to most of your students, right? Right. So you charge them to subscribe, which they will, because they love you. And then you set up 15-minute video chat calls to make sure they understand the lesson. Sounds like I'll make less money. Actually, it sounds like more. You'll charge less per student, but since you're only spending 15 minutes with each one, you'll end up helping a lot more of them. More students equals more money. My friend, the marketing guru. Yeah, and I wouldn't have made it through college without you helping me with my math. That's not true, but OK. [LAUGHING]

Adjusting to Market Change

Description
A woman named Gabbie is struggling with her tutoring business. She talks with her friend about how to keep her business competitive.
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