The author.
<lds:author-name itemprop="" itemscope="" itemtype="" xmlns:lds="http://www.lds.org/schema/lds-meta/v1"> <lds:family-name itemprop="" itemscope="" itemtype="">{0,1}</lds:family-name> </lds:author-name>
"property-name" — adds a property to a microdata item. The name of the property can be a word or URL, and the value is the ‘content’ of the element with this attribute.
Defines a group of name-value pair(s), called an item
defines the item’s type when used on the same element as itemscope. The itemtype value is a URL that acts as an identifying vocabulary name.