The cite element represents the titles of major or freestanding works (for example, books, journals, movies, paintings, and legal cases). This can be a work that is being quoted or referenced in detail (i.e., a citation), or it can just be a work that is mentioned in body text. The typical typographic presentation is italicized.
"property-name" — adds a property to a microdata item. The name of the property can be a word or URL, and the value is the ‘content’ of the element with this attribute.