Focus on their needs instead of your goals. It’s a righteous desire to want your friends to join the Church. But few people are prepared to jump right in to missionary lessons. Ask yourself, “How can I help today?” People want to feel included and loved. That could come in the form of a smile or a text. It could also be an invite to come to church. Remember the principle, “line upon line, precept upon precept” (2 Nephi 28:30) as you look for opportunities to share the gospel.
Your success in sharing the gospel is not defined by someone meeting with missionaries or getting baptized. Jesus invites you to “let your light so shine” (Matthew 5:16) and to open your mouth (see Doctrine and Covenants 33:8). Being kind is success. Helping a neighbor move in is success. Inviting a friend to an activity is success. Elder Dieter F. Uchtdorf offered this advice, often attributed to Saint Francis of Assisi: “Preach the gospel at all times and if necessary, use words.” Seek to be in tune with the Spirit and you will know what to do and say to point people to Christ.
Faith is a very personal thing for many people. Be respectful of their choices. Continue to be their friend. Share the gospel by loving them. Find ways to serve them. Pray for them. For now, a game night or a service project might be a more appropriate invitation than giving them a Book of Mormon.
You don’t need to hide your beliefs or lower your standards around your friends. Help them understand that you won’t preach or judge, but you will still live your faith when you spend time together. For example, if you normally say a prayer before meals, still do so when your friend comes over for dinner.
With time, their heart may soften and you may have an opportunity to share more. But if not, that’s okay! God is pleased with your efforts. You’ve probably made more of an impact than you realize.