Church Receives Premier Award

A public service announcement produced for the Church for the observance of the Relief Society’s sesquicentennial celebration has received a Clio award. The spot, which is titled “Service on the Run,” received the top advertising award in the “Television/Cinema National Public Service” category.

Produced by Bonneville Communications, the public service announcement was filmed on location in St. George, Utah, and is part of the Church’s Homefront campaign, a series of public service announcements which have been distributed for some twenty years to more than 1,200 television stations and 11,000 radio stations throughout the United States and Canada.

“‘Service on the Run’ depicts a woman supporting a neighbor with small gestures of kindness,” said Relief Society General President Elaine L. Jack. “A young woman arrives home to find a letter from an elderly lady whom she has helped many times, but has never met face-to-face. The spot closes as the two embrace, now linked by the bond of selfless service.”

The public service announcement was a collaboration of the Relief Society and the Church’s Missionary, Audiovisual, and Public Affairs departments.