Ensign Reader Survey

We need your feedback to help us improve the Ensign magazine. You can go to www.ensign.lds.org and complete the survey online, or you can fill out this printed questionnaire and mail it to:

Ensign Editorial
50 East North Temple St., Rm. 2420
Salt Lake City, UT 84150, USA

Do not include your name or other identifying information. Please complete the survey before October 31, 2008.

Thank you for your help.

Are you …
- Male
- Female
How old are you?

_______ years old
What is your current marital status?
- Single, never married
- Married
- Divorced, separated
- Widowed
Where do you currently live?
- Australia
- Canada
- New Zealand
- United Kingdom/Ireland
- United States
- Other __________________________
Including yourself, how many people read your copy of the Ensign?
- 1
- 2
- 3
- 4 or more
About how much of the Ensign do you read each month?
- 10 percent or less
- 25 percent or less
- 50 percent or less
- Most or all of it
During the past six months, how often have you used the Internet to read or download a general conference talk from the Ensign?
- Never
- Once or twice
- 3 to 5 times
- 6 or more times
During the past six months, how often have you used the Internet to read or download a non–conference article from the Ensign?
- Never
- Once or twice
- 3 to 5 times
- 6 or more times
How often do you use the annual index printed in the December Ensign?
- Never
- Rarely
- Sometimes
- Often
How would you describe the layout and design of the Ensign?

Please mark all that apply.
- Modern
- Repetitive
- Fresh
- Too formal
- Appealing
- Dignified
- Old-fashioned
- Inviting
- Predictable
- Too idealized
I am less likely to read an article that is longer than:
- 1 page
- 2 pages
- 3 pages
- 4 pages
- 5 pages
- 6 or more pages
- Length is irrelevant to what I choose to read
I would like to read more articles about:
Besides the First Presidency and visiting teaching messages, what four features do you look at first when you receive the Ensign?

Please mark only four.
- Contents page
- Articles mentioned on the cover
- Articles on social issues
- News of the Church
- Personal experiences (including LDS Voices)
- Family or marriage articles
- Articles for single adults
- General Authority articles
- Historical or scholarly articles
- Articles related to a Sunday lesson
- Pictures, art
- Random Sampler

How often do you read the following types of articles in the Ensign?

Please mark one choice on each line.	Never	Rarely	Sometimes	Usually	Always
Doctrinal articles	□	□	□	□	□
Historical and other scholarly articles	□	□	□	□	□
Personal experiences (e.g., LDS Voices)	□	□	□	□	□
Random Sampler	□	□	□	□	□
Family or marriage articles	□	□	□	□	□
Articles for single adults	□	□	□	□	□
Articles related to a Sunday lesson	□	□	□	□	□
Articles that showcase gospel art	□	□	□	□	□
Articles on social issues (e.g., addiction, adoption, etc.)	□	□	□	□	□

How much do you agree or disagree with the following?

Please mark one choice on each line.	Strongly Disagree	Disagree	Neither Agree nor Disagree	Agree	Strongly Agree
The Ensign presents a realistic portrait of the lives and challenges of Latter-day Saints.	□	□	□	□	□
Each issue has something that speaks to my interests and concerns.	□	□	□	□	□
The Ensign is intellectually stimulating.	□	□	□	□	□
Articles in the Ensign are consistent with official Church doctrines and policies.	□	□	□	□	□
The Ensign is spiritually uplifting.	□	□	□	□	□
Reading the Ensign helps me better understand gospel doctrines.	□	□	□	□	□

On a scale from 1 to 10, how would you rate your overall satisfaction with the Ensign? Please circle a number.

NOT AT ALL SATISFIED

COMPLETELY SATISFIED

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8

9

10
On a scale from 1 to 10, how would you rate the importance of the Ensign in your life? Please circle a number.

NOT AT ALL IMPORTANT

VERY IMPORTANT

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2

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10
Please share any other comments or suggestions you may have.