“Keeping Customers: Learn,” Starting and Growing My Business for Self-Reliance (2017)
“Keeping Customers: Learn”
Learn
Maximum Time: 60 Minutes
1. Building Customer Loyalty
2. Engaging My Customers
3. Listening to My Customers
Read:
One way to build loyalty is by listening to your customers. When you listen, “apply [your] heart to understanding” (Proverbs 2:2). Your customers often provide useful feedback that leads to new ideas, improved ways of doing things, and better service. Business owners can listen to their customers in many ways, such as those below.
Ways That Customers Communicate with Businesses | |||
---|---|---|---|
In-person comments Customers give feedback to a business owner or to an employee. |
Word-of-mouth comments Customers give comments to their friends or other customers. |
Complaints Customers send negative feedback to produce awareness or action. |
Reviews and ratings Customers score a business’s value and service (often online). |
Surveys A business asks for feedback from customers. |
Social media Customers use online tools to share feedback with a larger audience. |
Buying decisions Customers show their preferences and values by what they choose to buy or not to buy. |
Recognition and awards A business earns praise or an award for its quality or service. |